These days, Instagram is more than just a photo-sharing app—it’s where celebrities show us their world, promote their brands, and sometimes, just have a little fun.
From football stars to pop queens, some names dominate the platform with hundreds of millions of followers.
As of June 2025, here are the 10 most followed people on Instagram—and a quick look at why everyone’s watching them.
1. Cristiano Ronaldo – 655M Followers
Cristiano is not just a footballer—a worldwide icon, actually. His page is a mix of elite athlete content, fancy cars, endorsement deals, and adorable dad moments. Whether he’s sharing locker room energy after a big win, gym videos at the break of dawn, or shots with his partner and kids, something is always happening. He’s also big on fitness inspiration and sending love to his fans, and let’s be real—he posts like a boss.
2. Lionel Messi – 505M Followers
Messi’s Instagram is a reflection of his personality: relaxed, humble, and family-driven. You won’t find as much bling here, and that’s what makes it so attractive. He shares moments with his wife Antonela and kids, emotional glimpses of his Barcelona, PSG, and now Inter Miami days, and the odd brand collaboration here and there. When he does post, fans know it’s authentic—no need for over-the-top captions.
3. Selena Gomez – 419M Followers
Selena’s account is a powerful mix of beauty, honesty, and creativity. She balances her glam life with real moments—talking openly about mental health, her autoimmune struggles, and personal growth. You’ll find music updates, film shoots, Rare Beauty campaigns, and posts that feel like they’re coming from a friend, not a PR team. She’s admired not just for being a star, but for keeping it real.
4. Kylie Jenner – 393M Followers
Kylie is a marketing genius, and her Instagram is proof. She utilizes it to introduce new Kylie Cosmetics releases to drop flawless photoshoots, creating a billion-dollar brand in your feed. Her fans can also catch a glimpse of her life as a young mom—she does share cute photos of her kids, Stormi and Aire, every now and then. It may be a behind-the-scenes video, a fashion partnership, or a sneaky glam shot; she never fails to deliver the visuals.
5. Dwayne “The Rock” Johnson – 393M Followers
No one Instagrams rocks ike The Rock. His energy jumps off the screen—whether he’s pumping iron at 4 a.m., grilling a massive cheat meal, or surprising fans on movie sets. He reps his tequila company Teremana and ZOA Energy proudly and shouts out his roots and culture often. His captions are usually long, raw, and motivational. And he’s always showing love to fans and other actors.
6. Ariana Grande – 375M Followers
Ariana’s feed is moody, magical, and consistently beautiful. It’s replete with high-fashion photographs, soft lighting, and updates from her music and acting career. She’s currently hyping her work as Glinda in the *Wicked* movie and fans are eating up the behind-the-scenes peaks. She doesn’t post often, but every post appears carefully curated. It could be a studio shot or a mirror selfie, but it always makes headlines.
7. Kim Kardashian – 356M Followers
Kim blends business and beauty like nobody’s business. Her feeds range from promo shots for SKIMS to courtroom updates and cute pics with her kids. She uses her platform to market her brand, highlight fashion campaigns, and advocate for social justice and prison reform. She knows how to control the narrative—whether she’s taking over the headlines for a daring dress or a podcast interview, it usually starts on IG.
8. Beyoncé – 311M Followers
Beyoncé’s page is the definition of curated. She never posts randomly, and when she does, it’s akin to a digital art show—stunning visuals from tours, fashion campaigns, or Ivy Park releases. Don’t look for much in the way of captions or daily life, but the enigma only adds to her mystique. She lets the photos talk—and followers can’t get enough.
9. Khloé Kardashian – 302M Followers
Khloé’s Instagram is personality-filled. She’s unafraid to talk about body image, personal development, and motherhood, and her page is all that and more. Expect adorable moments with her children, Good American clothing promos, fitness inspiration, and lighthearted behind-the-scenes Kardashian family fun. She shares a combination of glam and goofiness, and it’s that relatable component that has people returning.
10. Justin Bieber – 294M Followers
Justin’s Instagram has evolved over the years. Today, it’s a window into his non-stage life. He posts spiritual reflections, moments with Hailey, studio sessions, and shoutouts to friends and fans. He’s even discussed mental health and growth on his account. From posting a message of faith, debuting new music, or just clowning around in Stories, fans appreciate the honesty and heart.
