Social media in the Middle East serves a greater purpose than mere entertainment; it is a mega driver of impact. The region has some of the most fascinating Instagram profiles, including royal family members, singers, beauty moguls and media personalities. These influencers utilize intricate narratives to engage millions through lavish attire, familial bonds, verses, and music.
Let’s explore in 2025 two dozen middle east celebrities with the highest follower counts on instagram and discuss the reasons they have taken over the audience’s attention.
1. Sheikh Hamdan bin Mohammed Al Maktoum (@faz3) – ~17M followers
In contrast to many royals around the world sheikh fed into social media trends and earned himself a name “fazza”. Away from official engagements his life resembles an action movie skydiving riding horses in deserts overpriced cars as pets cameras capturing exciting moments overseeing majestic sunsets he enjoys reciting old arabic poems too which reminds fans he values culture alongside modern excitement making him one of Arabs favorite figures especially since he also captures small scaled family events proving to be caring relative.
2. Huda Kattan (@hudabeauty) – ~17M followers
Above all, Kattan is a multi-talented beauty influencer with an eclectic Instagram filled with makeup tutorials, brand launches, and snippets from her life. Outside of sharing such rich content, she opens up about managing business pressures that come with fame approximately sounding like reality television. This makes her one of the most relatable influencers despite living in luxury. Everyone turns to her for beauty tips, authentic inspiration and business mentorship.
3. Balqees Fathi (@balqeesfathi) – ~16M followers
Aside from Instagram showcasing her recording sessions for new singles as well as travel photos and child’s moments outfits; everything else highlights cultivation and confidence in Arab culture. She is widely regarded as talent beyond those noted above making Arab mothers proud worldwide. Overall, it exudes effortless appeal while being quite curated at the same time: harmonious elegance riddled throughout heartfelt earnestness.
4. Joelle Mardinian (@joellemardinian) – ~16–20M Followers
Entrepreneur, television host, and influencer all describe Joelle in some capacity. Her Instagram showcases product demonstrations alongside glimpses into her daily life ranging from family gatherings to visits at beauty clinics. She talks about aging and motherhood as well as cosmetic interventions in a way that empowers women from taboo regions—her authenticity is truly what captivates the audience. She perfectly balances between ‘glam’ and everyday life.’
5. Ahlam Alshamsi (@ahlamalshamsi) – ~15M Followers
Aahlm Az Shamsi (or “Diva of the Gulf”), Infamously known for both her bold fashion in addition to wearing one hat as the sharp vocalist recognized for a stern mercurial streak captured at blaring concert shenanigans haha flamboyant frockery). Audiences cup their ears name whatever region they belong och wvery orgasmic tape she belches on radio (adhorsing quencher sort instruments daring being stereo raves galabiyayah ahh furcations aa!!).
6. Noha Nabil (@nohastyleicon) – ~12M followers
As a one of the major style icons in the Gulf, Noha is best known for her career as TV presenter. Her Instagram is masterfully designed combining luxury fashion with poetry and serene family moments. She often pens deep culturally rich captions in Arabic showcasing her strong ties to femininity. Her feed evokes an impression of sophistication that is poetic yet timeless.
7. Lojain Omran (@lojain_omran) – ~11M followers
While Lojain is already among the most popular Arab television personalities, she has attained even greater popularity because of Instagram. In addition to beauty and fashion, tutorials and glimpses into her life, she posts motivational sayings encouraging saudis to embrace modernity. As a public figure, she speaks on women’s issues advocating their rights which adds depth to her stylish profile.
8. Abdulaziz Baz (@bin_baz) – ~5M followers
Abdulaziz, commonly referred to as “Bin Baz,” is renowned for his funny skits and videos about Middle Eastern culture and everyday life. His comedy appeals to not just the Gulf’s youth but also expats. He combines short comedy sketches, pranks, and lifestyle content into one. From poking fun at family gatherings to mock weddings, he doesn’t shy away from any topic infused with charm that keeps followers coming back for more.
9. Taim AlFalasi (@taimalfalasi) – ~4M followers
Taim rose to fame with her radio show but has since become one of the UAE’s top lifestyle influencers. Her Instagram feels like a cozy digital diary—filled with travel photos, food spots, and friendly advice. She’s especially popular among young women in the region for her relatable personality and fun, relaxed content.
10. Sondos Alqattan (@sondos_aq) – ~2.4M followers
Sondos made a name for herself with makeup tutorials and beauty tips that cater to the Arab audience. While she’s had her share of controversy, she still has a loyal following who love her glam style and bold opinions. Her page is full of luxury looks, skincare routines, and curated lifestyle snaps.
