Gospel singer Nathaniel Bassey has explained why he has refused to monetise his popular Hallelujah Challenge on YouTube despite public criticism.
Speaking during a recent live session of the ongoing challenge, Bassey revealed that he was divinely instructed not to monetise the platform.
“People are dragging me because I didn’t monetise my YouTube channel for the Hallelujah Challenge. I won’t monetise it; God didn’t tell me to,” he said.
The gospel minister further lamented that some individuals have created fake accounts to rebroadcast his live sessions in a bid to profit from his ministry.
“There are people that now join the Hallelujah Challenge on fake pages. Some criminals take the feed from my page and air it just to make money,” he added.
The Hallelujah Challenge, which began in 2017, is a month-long midnight worship session that attracts thousands of participants worldwide via Instagram and YouTube. It has since become one of the most followed Christian online events in Africa.
Fans and analysts have often debated the potential earnings from the event, with some estimating that monetisation could generate over ₦1 billion in ad revenue due to its vast global audience.
However, Bassey maintained that the Hallelujah Challenge was never about money, stressing that his decision to keep it unmonetised is an act of obedience to God’s direction.
