Real Madrid stayed top of football’s rich list as Liverpool outstripped their English rivals for the first time, according to Deloitte’s Money League study on Thursday.
Spanish giants Madrid generated nearly 1.2 billion euros ($1.4 billion) in revenue in the 2024/25 season despite failing to win a major trophy.
The refurbishment of the club’s Santiago Bernabeu stadium into a multi-purpose venue continues to pay rich dividends — Madrid’s 594 million euros of commercial revenues alone would be enough for a place in the top 10.
Barcelona climbed back into second place in Deloitte’s table (975 million euros) despite delays forcing them to play the whole season away from the Camp Nou, which is still being redeveloped.
Bayern Munich were third on the list (861 million euros), marginally ahead of Paris Saint-Germain, whose income was boosted by winning the Champions League for the first time.
The rest of the top 10 is dominated by Premier League clubs, with Liverpool leading the English contingent for the first time.
An expansion of Anfield, plus a return to the Champions League and winning the Premier League title boosted the Reds’ revenue to 836 million euros.
Manchester City and Manchester United both slipped down the list.
Pep Guardiola’s City fell from second to sixth after an early exit from the Champions League and a third-placed Premier League finish following four consecutive titles.
United dropped behind Arsenal to eighth after missing out on the Champions League and finishing 15th in the Premier League.
Together, the 20 top-earning clubs in Europe reported an 11 per cent increase in revenues to 12.4 billion euros.
“It is no coincidence that the clubs in the top half of the ranking are those with the ability to focus on commercial revenue development, particularly as domestic broadcast rights plateau,” said Tim Bridge, lead partner in the Deloitte Sports Business Group.
“There is a pivotal shift in some club business models with an increased focus on maximising the impact of their brand and their stadium assets.
“The presence of on-site breweries, hotels and restaurants is now commonplace and illustrates a strategic move to diversify income and create year-round entertainment destinations.”
The first 32-team Club World Cup had an impact, helping lift Bayern into the top three for the first time since 2020/21, while Benfica, in 19th spot on the 20-team list, are the first entrant outside the traditional “big five” leagues of England, Spain, Germany, Italy and France in four years.
Arsenal were the highest-earning women’s team for the first time after winning the Champions League.
The Gunners, with revenues of 25.6 million euros, edged out London rivals Chelsea and Barcelona.
